Never miss a Japan-only drop

We check official Japanese sources every day · Updated Sep 05, 2026 15:10 JST

Sanrio drops from Japan

Latest Chiikawa

Images are link previews from each official page.

Lotteries & Deadlines

Pochacco & Ahiru no Pekkle Prize Kuji Rolls Out From Aug 1

New Drops

Sanrio x JJ Magazine 50th Anniversary Pop-Up Store Coming to Kitakami, Iwate

Sanrio x JJ Magazine 50th Anniversary Pop-Up Store Confirmed for Hiroshima

Whipple Craft Kits Get a My Melody & Hello Kitty Makeover

Kasutera Ginso × Pompompurin Collab Castella Cake Coming in 2026

Sanrio 'Square Pouch' Joins the Munyugurumi Squishy Line, Out Jul 31

Sanrio Characters Watercolor Floral Hand Towel & Mirror Set

GRL x Hello Kitty Tees and Bottoms Drop

Pekkle's Happy Bag Joins Sanrio's "Hello Sweet Days" Lineup

SNIDEL x Hello Kitty Capsule Exclusive to Sanrio House

Pompompurin 30th Anniversary Accessories Debut

Avail Drops Usahana Birthday Collection From Aug 1

Shimamura Debuts Piapro Characters x Sanrio Characters Apparel Line

Donki-Exclusive 'Aku-nui' Sanrio Characters Plush Collection Lands

Shobido Launches Sanrio Characters Sun-Reactive Hair Clip Series

p+g design Adds Fresh New Colors to Its Hello Kitty Pass Case

New Sanrio Characters "Pandakko" Panda-Hug Gashapon Figures

Tangle Teezer Debuts Sun-Tanned Hello Kitty Hairbrush Design

Sanrio Baby Drops a New Swaddle Blanket Design

Sanrio Characters Land at Japanese Fashion Chain Avail on Aug 1

SNIDEL HOME x Kuromi Collab Drops Exclusively at Sanrio House

ROPÉ PICNIC x Sanrio Characters Summer Collection Vol. 2 Lands

Don Quijote & Apita Exclusive: Aimy's Room x Hello Kitty Apparel

Bandai Namco's Eco Nui Plush Line Adds Sanrio Characters

Beverly Drops New Sanrio Mini Stamp Designs

447-Sticker "Retro Fancy" Book Brings Heisei Sanrio Nostalgia

New Flocked Mascot Capsule Toys Land in Sanrio Gashapon Machines

FRAY I.D x Hello Kitty Drops for Mash Summer Week

Hello Kitty x JAM HOME MADE 2026 Summer: The "Nameless Ring"

SNIDEL HOME Debuts Its First-Ever Kuromi Collaboration Items

CELFORD Collaborates with Beloved Sanrio Icon My Melody

SNIDEL Teams Up with Kuromi for an August Collection

FURFUR Drops Its First-Ever Cinnamoroll Collab Collection

LILY BROWN Launches First Collab with Little Twin Stars

Mila Owen Rolls Out Pochacco Collab for Mash Summer Collection

Peckle the Duck and Patty & Jimmy Goods Land at Shimamura Jul 22

OSUM Launches Sanrio Characters Toilet Lid Cover & Mat Set

SNIDEL HOME × Kuromi "Sanrio House" Capsule Collection Drops

"Heisei Retro" Sanrio Characters Goods Hit Sanku Mart at ¥390 Each

Sanrio Characters × MUZIK TIGER Capsule-Size Plush Mascots Announced

New Sanrio Character Designs Land on Amazon Merch on Demand

FREAK'S STORE Teams Up With Sanrio Characters on New Apparel Line

New Sanrio Characters Assortment Hits Gashapon Capsule Machines

Hello Kitty x PART2 BY JUNKO SHIMADA Grown-Up Cute Apparel Drops

3COINS Drops a New Hello Kitty Collab Collection

Hello Kitty Caddy Bag Now Up for Pre-Order Ahead of September Launch

RODEO CROWNS WIDE BOWL's Hit Sanrio Characters Collab Returns

Events

Cinnamoroll & aoen Guide Fans Through Photo-Ready 'Mash Summer' Campaign

Sanrio's 'Chiarisu Tales' Pop-Up Exhibition Opens in Tokyo Aug 11

Hapidanbui x Miyajima Aquarium 'Happy DAYS' Event (Hiroshima)

Cinnamoroll Musical Heads to Fukuoka — Tickets on Sale Now

Cinnamoroll Photo Session Pops Up at Keio Department Store Shinjuku

Hello Kitty World 2 Launches "Delicious Party" Themed Event

Sanrio Puroland's One-Night-Only Halloween Music Fest "Spooky Pumpkin"

Sanrio Characters to Navigate 5-Day Cross-Brand Event with Mash Group's 18 Labels

Campaigns

Avail Launches Sanrio Fashion Collection at Japan Stores from Jul 27

Kuromi's Sweet Cupid Magic Campaign Hits Omiya & Shin-Urayasu

LE SSERAFIM Teams Up With My Melody & Kuromi on Original Sanrio Art

ROKU Collaborates With Sanrio Characters, Hello Kitty Included

Sanrio Online Shop Rounds Up Letters & Stationery for "Letter Day"

📬 Two emails a week, free. Friday: the week's Japan-only Sanrio & Chiikawa drops, curated in Japan by our team. Tuesday: a short heads-up on entry deadlines closing that week.

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