Image: link preview from the official page
Buyable via proxySanrio CharactersAvail Launches Sanrio Fashion Collection at Japan Stores from Jul 27
アベイル、7/27（月）より、「アベイルWeek Fashion Collection」を開催！アベ…
First spotted by us 42d ago · Jul 25, 2026
🛒 How to get it ↓Japanese clothing chain Avail kicks off its "Week Fashion Collection" featuring Sanrio character apparel starting Jul 27 at stores across Japan.
- Sanrio 'Usahana' Avail-original art goods (face pouches, charms, storage boxes) from Aug 1
- Also Pompompurin and Hanamaru Obake original goods from Aug 1
- Student coupon: ¥300 off (min. ¥3,300 purchase) with student ID + app member card, Jul 27–Aug 2, usable Aug 10–16
💡 Avail sells online as well as in-store, so a Japan proxy/forwarding service can order pieces from its web shop once they're listed.
How to buy Japan-exclusive Sanrio items from abroad
Read the full announcementAll photos & details on prtimes.jpHow to get it
On sale since Aug 01
Avail stores nationwide (Shimamura group chain), from Aug 1, 2026; no online store confirmed for these items.
Campaign details — Avail Week Fashion Collection pagein-store campaign info, from Jul 27This campaign can only be joined inside Japan — from overseas, watch the aftermarket for the goods instead.
Announcement URL:
New to buying from Japan?
Most Japanese online stores ship only within Japan. Two reliable workarounds:
Option A — A proxy buys it for you (easiest)
- Sign up free with Japan Rabbit, Buyee or ZenMarket.
- Paste the store link — they purchase the item for you (no Japanese account or card needed).
- They receive it in Japan and ship it to your country.
Option B — Get your own Japanese address
- Register with a forwarding service like tenso.com or Blackship — you get a personal Japanese address (ID verification required).
- Order on the Japanese store yourself, entering that address as the delivery address.
- When the parcel reaches their warehouse, pay international shipping and they forward it to you.
Heads-up: some Japanese stores decline non-Japanese credit cards — if payment fails, Option A avoids the problem. Always follow each shop's purchase limits and terms.
More detail: Buying Japan-exclusive Sanrio overseas · all guides
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