Lotteries & Deadlines
8d ago
Pompompurin Prize Lottery Kuji Goes On Sale Sep 12
9d agoHangyodon Kuji Lottery Tickets Roll Out From Sep 5
10d agoEnter the Lottery for the 'Sanrio Party Land' Exclusive Shop Bundle
New Drops
5d ago
Fashion Label SORIN Launches "SORIN ♡ HELLO KITTY" Collection
5d agoMy Melody & Kuromi's 30-in-1 Item Launches for Japan's Bousai Day
5d agoBandai's "Tokimeruzu BOX" Adds New Sanrio Characters Goodies
5d agoSugarbunnies x GRL Fashion Collab Drops New Pieces
7d agoSanrio-Themed Tumbler Mook Series Tops 9.2 Million Copies, New Volume Out
7d agoSanrio Characters 'Unipatchin' Gets a Spooky Twilight Ghosts Design
8d agoconeri × Hello Kitty Airport-Exclusive Packaging Vol. 2 Lands
8d agoBandai Rolls Out Ice-Cream-Themed Sanrio Characters Case Charms
8d agoArchives Line Marks Pompompurin's 30th Anniversary — Hapidanbui Joins In
8d agoNew Sanrio Characters Goods Hit Avail Stores from Sep 5
8d agoEUTHYMOL Toothpaste Rolls Out a Limited Sanrio Characters Collab Pack
9d agoLadurée × My Melody Collection Lands Sept 18
9d agoPompompurin Super-Big Plush Prize Debuts at Namco Arcades Sep 4
9d agoMy Melody & Kuromi Big Plush Prizes Hit Namco Sep 4
9d agoSanrio Characters Plush Joins Namco's Candy House Fantasy Prizes
9d agoSanrio Characters Mascot Prize Arrives at Namco Sep 4
9d agoSanrio Characters Cap Straw Tumbler Prize Debuts at Namco Sep 4
9d agoSanrio Characters Flat Vinyl Pouch Prize Hits Namco Sep 4
9d agoPompompurin's Squishy New 'Wanwan Paradise' Series Launches Aug 28
9d agoLittle Twin Stars Team Up on Gentle Cleansing Skincare
9d agoNew Pop & Retro Hello Kitty Mug Just Dropped
9d ago7-Eleven Japan Exclusive: Nikkoriino x Sanrio Characters Goods
9d agoSanrio Characters x New Era x HOMEGAME Collab Launches Aug 28
9d agoNew PUTITTO Capsule Toy: Sanrio Characters Get a Strawberry-Milk Flocked Makeover
10d agoHello Kitty x JR West Fashion Goods Collab Adds New Items on Popular Demand
10d agoNew Hello Kitty Plush Charm Mook Book from Takarajimasha
10d agoBelle Maison Adds Sanrio Characters Long-Sleeve Tee
10d agoSanrio's Online Shop Rounds Up Cozy Sleep & Comfort Goods
10d agoSanrio's New 'Märchen Party' Design Series Opens for Presale
10d agoAS KNOW AS plus Teams Up with Sanrio Characters for a Pet Toy Line
10d agoSanrio's "Wagokoro Roman" Series Adds Acrylic Stands & Folding Fans (Aug 27)
10d agoSanrio Characters Roomwear Lands at Shimamura Park
10d agoMARK & LONA x Hello Kitty Collab Adds New Hoodie Colorway
10d agoSun-Art Debuts New Hello Kitty Print Tote Bag
11d agoKorean Skincare Brand WELLAGE Launches Hello Kitty Collab Packaging
11d agoDon Quijote-Exclusive Monchhichi × Hello Kitty Collab Lands
11d agoMy Melody & My Sweet Piano Get Adorable New "Fig Life" Prize Figures
11d agoGRL x Hello Kitty Team Up for a Sun-Kissed Summer Capsule
11d agoSanrio Characters Join Kids' Fashion Line by SLAP SLIP
11d agoMy Melody & Kuromi Team Up with DOLLY MIX at White Clover
12d agoBandai Debuts 'Dokidoki Halloween' Sanrio Characters Gummy Candy
12d agoNitto Tea Brews Up a Cinnamoroll x Sanrio Characters Collab Line
12d agoSanrio Characters Boston Bag-Style Pouch, Vol. 2 Is Here
12d agoPropolinse Mouthwash Drops a Sanrio Characters Collab
Collab Cafes & Pop-ups
Events
7d ago
Pompompurin 30th Anniversary Epos Card Debuts with Pop-Up Store
8d ago20th Edition of 'Play With Hello Kitty!' Hotel Stay Returns to Ito Onsen Nov 7
9d agoPompompurin's 30th Anniversary "Pom Fes" Unveils Original Festival Goods
9d agoPom Fes Reveals Official Merch for Yokohama Red Brick Warehouse Festival
9d agoFujiya x Sanrio Characters Pop-Up Booth Opens in Tokyo Sep 9
9d agoWish Me Mell Designer Meet & Greet at Tobu Ikebukuro
10d agoOne-Night-Only Halloween Music Fest "SPOOKY PUMP..." Hits Sanrio Puroland
10d agoSanrio Games Makes Its Tokyo Game Show 2026 Debut with a Character Stage
12d agoSanrio Characters Immersive Exhibition Now Open at Tokyu Kabukicho Tower, Tokyo
Campaigns
9d ago
Candy-Themed Sanrio Characters Land at Namco for Halloween 2026
11d agoTokyo Dome Hotel's Sanrio Character Room Drops Exclusive Goods Vol. 3
Save the Date
📬 Two emails a week, free. Friday: the week's Japan-only Sanrio & Chiikawa drops, curated in Japan by our team. Tuesday: a short heads-up on entry deadlines closing that week.
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