Image: link preview from the official page
Buyable via proxyHello KittyAvail Gets New Hello Kitty Apparel & Goods from Jul 11
7/11（土）〜アベイルにハローキティの新作アイテムが登場！
Posted 65d ago · Jul 02, 2026
🛒 How to get it ↓New Hello Kitty items land at Avail (Shimamura group) stores from Jul 11. Avail collabs are popular and tend to sell fast.
- Hello Kitty interior goods and car accessories in pink & black colorway
- Sanrio character charms also available
- Limit 1 per item per person (some exceptions; see product images)
- On sale from Jul 11 in-store; online from 12:00 same day
💡 Avail is in-store only — monitor Mercari via Buyee on launch day for resale listings.
How to buy Japan-exclusive Sanrio items from abroad
Read the full announcementAll photos & details on sanrio.co.jpHow to get it
On sale since Jul 11
Avail stores nationwide (excl. Kuji, Nakaminato, Hikone) and Shimamura Park online from 12:00
Order online — Shimamura Park (Avail online)from Jul 11 12:00 Option A — a proxy buys it for youJapan Rabbit / Buyee / ZenMarket — paste the store link below Option B — order yourself with a forwarding addresstenso.com / Blackship — see the 3-step guide on this page Can't be in Japan? Japan Rabbit in-store pickupThey shop physical stores & events on request — extra fees applyIn-store item — from overseas, the realistic route is the aftermarket: Mercari via Buyee. Try searching アベイル ハローキティ 新作 — check listing titles carefully; fair-priced listings can take a while to appear.
Store link (use it with Option A or B):
New to buying from Japan?
Most Japanese online stores ship only within Japan. Two reliable workarounds:
Option A — A proxy buys it for you (easiest)
- Sign up free with Japan Rabbit, Buyee or ZenMarket.
- Paste the store link — they purchase the item for you (no Japanese account or card needed).
- They receive it in Japan and ship it to your country.
Option B — Get your own Japanese address
- Register with a forwarding service like tenso.com or Blackship — you get a personal Japanese address (ID verification required).
- Order on the Japanese store yourself, entering that address as the delivery address.
- When the parcel reaches their warehouse, pay international shipping and they forward it to you.
Heads-up: some Japanese stores decline non-Japanese credit cards — if payment fails, Option A avoids the problem. Always follow each shop's purchase limits and terms.
More detail: Buying Japan-exclusive Sanrio overseas · all guides
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