Never miss a Japan-only drop

We check official Japanese sources every day · Updated Sep 05, 2026 15:10 JST

Image: link preview from the official page

In-store JapanHello Kitty

Hello Kitty Lottery Kuji Announced for Late January 2027

【予告】「ハローキティ当りくじ」2027年1月下旬発売予定♡

Posted yesterday · Sep 04, 2026

🛒 How to get it ↓

Sanrio has teased a new 'Hello Kitty Atari Kuji' instant-win lottery set to launch in late January 2027, with prize lineup details still to come.

  • Hello Kitty-themed "atarikuji" guaranteed-win lottery, tweed-pattern design
  • ¥950.40 (tax incl.) per draw
  • Prizes include vanity pouch, mascot, mini tote, pouch, ribbon charm, glass, hand towel, ring notebook
  • Planned for late January 2027; details and store list to be announced closer to launch

💡 Save the date — entry method and prize lineup haven't been announced yet.

How to buy Japan-exclusive Sanrio items from abroad

Read the full announcementAll photos & details on sanrio.co.jp

How to get it

Planned for 7-Eleven and Ito-Yokado stores nationwide in Japan (in-store lottery, no online entry).

Open the official announcementTeaser — sale details are still TBA

Nothing to order yet — we check the official sources daily and will update this page when ordering details are announced.

Announcement URL:

New to buying from Japan?

Most Japanese online stores ship only within Japan. Two reliable workarounds:

Option A — A proxy buys it for you (easiest)

  1. Sign up free with Japan Rabbit, Buyee or ZenMarket.
  2. Paste the store link — they purchase the item for you (no Japanese account or card needed).
  3. They receive it in Japan and ship it to your country.

Option B — Get your own Japanese address

  1. Register with a forwarding service like tenso.com or Blackship — you get a personal Japanese address (ID verification required).
  2. Order on the Japanese store yourself, entering that address as the delivery address.
  3. When the parcel reaches their warehouse, pay international shipping and they forward it to you.

Heads-up: some Japanese stores decline non-Japanese credit cards — if payment fails, Option A avoids the problem. Always follow each shop's purchase limits and terms.

More detail: Buying Japan-exclusive Sanrio overseas · all guides

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