Image: link preview from the official page
Buyable via proxyHello KittyNew "I ♡ Hello Kitty" Goods Series Announced
I ♡ Hello Kitty
Posted 24d ago · Aug 12, 2026
🛒 How to get it ↓Sanrio unveiled a new heart-themed Hello Kitty merchandise line on Aug 12; specific items and pricing are still rolling out.
- Gel ink pens juice (5 designs) ¥396 each, with face-shaped clip charm
- Face-shaped binder (2 colors) ¥1,980, holds up to 120 cards
- Hello Kitty face watch ¥7,700
- Hello Kitty backpack ¥5,500
- Store limit: black binder 1 per person; online limit 2 per color, Aug 19-25
💡 Watch Sanrio's official online shop for listings — items are typically orderable through a Japan proxy or forwarding service.
How to buy Japan-exclusive Sanrio items from abroad
Read the full announcementAll photos & details on sanrio.co.jpHow to get it
On sale since Aug 19
Sanrio directly-run stores and department store Sanrio corners nationwide (from Aug 19, some regions Aug 20), plus the Sanrio Online Shop.
Order online — Sanrio Online Shopfrom Aug 19, 10:00 JST Order online — Sanrio Online Shop (I ♡ Hello Kitty feature page)from Aug 19 Option A — a proxy buys it for youJapan Rabbit / Buyee / ZenMarket — paste the store link below Option B — order yourself with a forwarding addresstenso.com / Blackship — see the 3-step guide on this pageStore link (use it with Option A or B):
New to buying from Japan?
Most Japanese online stores ship only within Japan. Two reliable workarounds:
Option A — A proxy buys it for you (easiest)
- Sign up free with Japan Rabbit, Buyee or ZenMarket.
- Paste the store link — they purchase the item for you (no Japanese account or card needed).
- They receive it in Japan and ship it to your country.
Option B — Get your own Japanese address
- Register with a forwarding service like tenso.com or Blackship — you get a personal Japanese address (ID verification required).
- Order on the Japanese store yourself, entering that address as the delivery address.
- When the parcel reaches their warehouse, pay international shipping and they forward it to you.
Heads-up: some Japanese stores decline non-Japanese credit cards — if payment fails, Option A avoids the problem. Always follow each shop's purchase limits and terms.
More detail: Buying Japan-exclusive Sanrio overseas · all guides
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