Image: link preview from the official page
In-store JapanUsahanaKiddy Land's 23 Stores Get Early Access to Usahana Style Up Collection
キデイランド23店舗で「ウサハナ スタイルアップコレクション」を先行販売☆
Posted 36d ago · Jul 31, 2026
🛒 How to get it ↓The Usahana Style Up Collection goes on early sale exclusively at 23 Kiddy Land stores across Japan.
- Style Up Mascot, 2 designs, ¥3,410 each
- Reel Mascot, 2 designs, ¥3,300 each
- Plush pen pouch (Ballerina), ¥4,400
- Canned pencil case (PINK), ¥1,650, on sale from Aug 30
- Pre-sale starts Aug 14 at 23 Kiddy Land stores ahead of general release
💡 In-store exclusive at Kiddy Land — realistic routes are an in-store proxy shopping run or the aftermarket after wider release.
How to buy Japan-exclusive Sanrio items from abroad
Read the full announcementAll photos & details on sanrio.co.jpHow to get it
On sale since Aug 14
In-store only at 23 Kiddy Land stores nationwide (Harajuku, Kichijoji, Umeda, Fukuoka, etc.); no online store.
Open the official announcementFind the product/shop link inside, then order below Can't be in Japan? Japan Rabbit in-store pickupThey shop physical stores & events on request — extra fees applyIn-store item — from overseas, the realistic route is the aftermarket: Mercari via Buyee. Try searching キデイランド ウサハナ — check listing titles carefully; fair-priced listings can take a while to appear.
Announcement URL:
New to buying from Japan?
Most Japanese online stores ship only within Japan. Two reliable workarounds:
Option A — A proxy buys it for you (easiest)
- Sign up free with Japan Rabbit, Buyee or ZenMarket.
- Paste the store link — they purchase the item for you (no Japanese account or card needed).
- They receive it in Japan and ship it to your country.
Option B — Get your own Japanese address
- Register with a forwarding service like tenso.com or Blackship — you get a personal Japanese address (ID verification required).
- Order on the Japanese store yourself, entering that address as the delivery address.
- When the parcel reaches their warehouse, pay international shipping and they forward it to you.
Heads-up: some Japanese stores decline non-Japanese credit cards — if payment fails, Option A avoids the problem. Always follow each shop's purchase limits and terms.
More detail: Buying Japan-exclusive Sanrio overseas · all guides
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