Never miss a Japan-only drop

We check official Japanese sources every day · Updated Sep 05, 2026 15:10 JST

Image: link preview from the official page

In-person / eventSanrio Characters

Harmony Land's Beloved 10-Year Parade Takes Its Final Bow

ハーモニーランドで約10年、皆さまに支えられてきた人気パレードがグランドフィナーレへ「パレードパラレ…

First spotted by us 3d ago · Sep 02, 2026

🛒 How to get it ↓

Sanrio's Harmony Land theme park is ending its long-running parade, a fan favorite for nearly a decade.

  • Parade finale event runs Sep 18, 2026 - May 9, 2027 with Halloween, Christmas, Original and Easter versions
  • Limited-edition goods: mascot with beaded strap ¥4,070, flag ¥1,100, clear postcards ¥440 each
  • Paid, reservation-only special photo sessions with characters riding the actual parade floats (select dates)
  • Paid, reservation-only special greetings with characters in seasonal parade costumes
  • X campaign for messages of thanks; 20 winners chosen by lottery for vintage parade flags

💡 Catch the final performances by visiting Harmony Land in Oita, Japan before it ends.

How to buy Japan-exclusive Sanrio items from abroad

Read the full announcementAll photos & details on prtimes.jp

How to get it

⏳ Not on sale yet — starts Sep 18 (JST) · until May 09, 2027

Harmonyland theme park in Oita, Japan (in-park experience and merchandise, no online store).

Open the official announcementFind the product/shop link inside, then order below Can't be in Japan? Japan Rabbit in-store pickupThey shop physical stores & events on request — extra fees apply

Announcement URL:

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