Image: link preview from the official page
In-store JapanSanrio CharactersNew Sanrio Characters UV Rubber Keychains Hit Capsule Machines
カプセルトイに「サンリオキャラクターズ UVラバーキーホルダー」が登場☆
Posted 50d ago · Jul 17, 2026
🛒 How to get it ↓A new capsule-toy (gacha) lineup of UV-reactive rubber keychains featuring the Sanrio cast is now appearing in Japan.
- 6 designs: Kuromi, Hello Kitty, My Melody, Pochacco, Pompompurin, Cinnamoroll
- Each capsule includes a rubber keychain, ball chain, leaflet, and a piece of chewing gum
- Price: ¥440 (tax included) per capsule
- On sale from Jul 20, 2026 via capsule toy machines (Koro Koro Village)
💡 Only sold via Japanese gacha capsule machines; check Mercari through a proxy for pulled pieces after release.
How to buy Japan-exclusive Sanrio items from abroad
Read the full announcementAll photos & details on sanrio.co.jpHow to get it
On sale since Jul 20
Capsule toy machines nationwide in Japan (supermarket candy corners, specialty stores) — no online store
Open the official announcementFind the product/shop link inside, then order below Can't be in Japan? Japan Rabbit in-store pickupThey shop physical stores & events on request — extra fees applyIn-store item — from overseas, the realistic route is the aftermarket: Mercari via Buyee. Try searching サンリオ UVラバーキーホルダー — check listing titles carefully; fair-priced listings can take a while to appear.
Announcement URL:
New to buying from Japan?
Most Japanese online stores ship only within Japan. Two reliable workarounds:
Option A — A proxy buys it for you (easiest)
- Sign up free with Japan Rabbit, Buyee or ZenMarket.
- Paste the store link — they purchase the item for you (no Japanese account or card needed).
- They receive it in Japan and ship it to your country.
Option B — Get your own Japanese address
- Register with a forwarding service like tenso.com or Blackship — you get a personal Japanese address (ID verification required).
- Order on the Japanese store yourself, entering that address as the delivery address.
- When the parcel reaches their warehouse, pay international shipping and they forward it to you.
Heads-up: some Japanese stores decline non-Japanese credit cards — if payment fails, Option A avoids the problem. Always follow each shop's purchase limits and terms.
More detail: Buying Japan-exclusive Sanrio overseas · all guides
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